INCENTIVE Privacy and Cookies policy

This section describes, in accordance with the EU General Data Protection Regulation 2019/679, how and when we may collect, use and share information related to our project’s website visitors or INCENTIVE newsletter recipients. The INCENTIVE website is being managed by White Research (Avenue de la Toison d’ Or 67, 1060, Brussels, Belgium,

When using this website or subscribing to our newsletter, you consent to the collection, storage, processing and use of your information as described below and in the Incentive_Privacy Policy document. (last version uploaded: February 21, 2021).

Personal information collected via the INCENTIVE website

Upon visiting the INCENTIVE website, INCENTIVE automatically collects, via cookies installed to make the website operational and gather analytics data, some information about the visitor’s device, including information about the web browser use to enter the website, IP address and time zone. Additionally, information is being captured on the individual web pages or documents a visitor views, and on how the visitor interacts with the website. INCENTIVE refers to this automatically collected information as “Device Information”.

We also collect, use and store the contact information filled when a visitor subscribes to the project’s newsletter: by ticking the box under the form, visitors may freely consent to the processing of this information, used only for the project team to be able to send the newsletter.

The INCENTIVE website collects Device Information using the following technologies:
  • “Cookies” are data files that are placed on the visitors’ device or computer and often include an anonymous unique identifier. Visitors can delete all cookies already on their devices by clearing the browsing history of their browser. This will remove all cookies from all websites they have visited. Visitors though should be aware that they may also lose saved information (e.g. saved login details, site preferences).

Most browsers allow you to block or delete cookies. For more information on how to set the preferences for cookies, please refer to the instructions provided by your browser. You can find out more about cookies and how to control them on

Please note that If you block our use of cookies, you may be unable to access certain pages of our website and certain services or functions may become unavailable or malfunction.

The following cookies are used by the INCENTIVE website:

Cookie Name Purpose Duration
Google analytics _ga Used to distinguish users. 2 years after installation/update
Google analytics _gid Used to distinguish users. 24 hours after installation/update
Google analytics _gat or _dc_gtm_<property-id> Used to throttle request rate. 1 minute after installation/update
Multilanguage support _icl_current_language Enables multilanguage features of the site. 24 hours
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how visitors browse the Site.

Additionally, when visitors contact INCENTIVE through the website, we collect certain information, including their name, and email address. We refer to this information as “Contact Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.

How do we collect website visitors’ data?

We collect and process data when visitors:

  • Register online for receiving information on new material (newsletter).
  • Voluntarily complete a survey or provide feedback via email or via links shared on the website.
  • Use or view our website via their browser’s cookies.
  • Register online to our events or webinars.
How do we use website visitors’ personal information?

We use the Contact Information to communicate with visitors and, when in line with the preferences each visitor has shared with us, provide them with information or advertising related to the project and its developments.

We use the Device Information to screen for potential risk and fraud (in particular IP addresses), and more generally to improve and optimize our Site (for example, by generating analytics about how our audience browses and interacts with the Site, and to assess the success of our communication and dissemination campaigns).

Sharing visitors’ personal information

We share website visitors’ Personal Information with third parties to help us use their Personal Information, as described above. This includes website hosting and mailing list providers. We also use a statistics tracker (Google Analytics) to help us understand how our audience uses the INCENTIVE website.

Detailed information on how Google uses visitors’ Personal Information is available here: One can also opt-out of Google Analytics here:

Finally, we may also share visitors’ Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights. We may also share visitors’ Personal Information with EASME (European Agency for SMEs) in order to fulfil our contractual obligation under the Horizon 2020 programme in terms of project delivering, but not in the form of a public deliverable.

Behavioural advertising

As described above, we may use the website visitors’ Personal Information to provide them with project-related content that we believe may be of interest to them.

How do we store website visitors’ data?

We securely store visitors’ data in our internal databases (Google Drive) and on the project website back office. We will keep visitors’ Personal Information for the entire period of the project and for 5 additional years as required by law for controls on Horizon 2020 projects. Data will, therefore, be available to the relevant European Commission Agency, the Executive Agency for Small and Medium-sized Enterprises (EASME). Once this period has expired, we will delete visitors’ data from the databases.

Do not track

Please note that we do not alter our website data collection and use practices when we see a Do Not Track signal from a visitor’s browser.

European residents visiting the website have the right to access personal information we hold about them and to ask that their personal information be corrected, updated, or deleted. If visitors would like to exercise this right, they can directly contact us by email: [email protected]

Data retention

When visitors contact us through the Site, we will maintain their Contact Information for our records unless and until they ask us to delete this information.

If a newsletter subscriber wishes not to receive it anymore, he/she can click directly in the newsletter button to do so, or can unsubscribe by sending an email to the INCENTIVE communications manager.


We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The latest update to the document was made on February 21, 2021.

Links to other websites

The INCENTIVE website includes links to third-party websites as we share interesting resources and sister projects. We are not responsible for the privacy & cookies policies of third parties, nor are we responsible for the information or content these websites contain. Please refer to the privacy & cookies policies of these websites directly.

What are visitors’ data protection rights?

You have the following rights regarding our processing of your personal data:

  • Right to withdraw consent – You can withdraw consent that you have previously given to one or more specified purposes to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
  • Right of access – You can ask us to verify whether we are processing personal data about you and, if so, to have access to a copy of such data.
  • Right to rectification and erasure – You can ask us to correct our records if you believe they contain incorrect or incomplete information about you or ask us to erase your personal data after you withdraw your consent to processing or when we no longer need it for the purpose it was originally collected.
  • Right to restriction of processing – You can ask us to temporarily restrict our processing of your personal data if you contest the accuracy of your personal data, prefer to restrict its use rather than having us erase it, or need us to preserve it for you to establish, exercise or defend a legal claim. A temporary restriction may apply while verifying whether we have overriding legitimate grounds to process it. You can ask us to inform you before we lift that temporary processing restriction.
  • Right to data portability – In some circumstances, where you have provided personal data to us, you can ask us to transmit that personal data (in a structured, commonly used, and machine-readable format) directly to another entity.
  • Right to object You can object to our use of your personal data for direct marketing purposes, including profiling or where processing has taken the form of automated decision-making. However, we may need to keep some minimal information (e.g., e-mail address) to comply with your request to cease marketing to you.
  • Right to make a complaint to your local Data Protection Authority (DPA) (see regarding any concerns you may have about our data handling practices.

To ask us to do anything of the above, you can contact us by e-mail: [email protected]. We will promptly examine your request against the relevant requirements of the laws and regulations governing privacy and personal data protection, and we will answer the latest within 30 days after receiving your request. We will ask you for some kind of identification (e.g. photocopy of your identity card or passport) to avoid non-authorised reveal of your personal data. If, due to the complexity of the request or a multitude of requests, we are unable to respond promptly, we will notify you within 30 days of any delay, which in no case may exceed two months from the expiration of the 30-day deadline.